Exploring Amazon’s Best-Selling Products of 2023 in Canada

In the ever-evolving realm of e-commerce, Amazon remains the behemoth, drawing in millions of customers with its vast array of products. Let’s uncover the trends and products that have emerged as best-sellers on the world’s largest online marketplace, with a special focus on Canada and year of 2023.


In the dynamic world of e-commerce, Amazon continues to be the go-to destination for millions of shoppers worldwide. As we delve into the end of 2023, it’s intriguing to uncover the products that have captured the attention and wallets of consumers. Let’s explore the top-selling sections and specific products that have dominated Amazon’s virtual shelves.

1. Electronics and Gadgets:

As technology continues to advance, the Electronics and Gadgets section on Amazon remains a hotbed for innovation and consumer interest. In 2023, products such as the Apple Watch or generic smart watches have garnered immense popularity. The seamless integration of cutting-edge features and a sleek design has made it a top choice for tech enthusiasts. But other electronic devices such as Air Pods or generic wireless headphones just flew off the Amazon distribution centre shelfs.

It should also not be surprising to see that Playstation 5 and Playstation 5 controllers got sold like hot cakes during 2023, year of less product shortages and reduced prices. Another big sale success in the electronic department for 2023 was home security camera system, I would have never guessed this was one of the most sold items in Canada, yet it is. That would be it for electronic gadgets.

2. Home and Kitchen:

The Home and Kitchen category on Amazon has seen a surge in demand for travel mugs, any travel mug flew off the shelfs and they all received thousands of rave reviews. Notably, the YETI brand travel mug has stood out with, earning it a spot as one of the best-selling products in this category. One more travel mug manufacturer gained top spot for most sold home and kitchen goods in Canada, it is SimpleModern travel mug brand, it has staggering 24.000 + reviews. Next to travel mugs was air fryer and cooking gadgets as a top seller Ninja Foodi, air fryer with 2 independent baskets that lets you cook 2 foods.

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3. Health and Wellness:

In the era of self-care, Health and Wellness products have witnessed a significant uptick in sales. Amazon’s best-selling items in this category include Majestic Pure Lavender Essential Oil. The Majestic Pure has gained traction due to its great wellness products, like esoteric oils, body scrubs and hair products all with natural ingredients, appealing to consumers invested in their well-being. Next runner up was Pure Daily Care Ultimate Aromatherapy Diffuser, fan-favorite Ultimate Aromatherapy Diffuser has over 67.000 rave reviews. Following Aromatherapy Diffuser was TOLOCO Massage Gun with over 40.000 reviews and even more sales.

4. Fashion and Apparel:

Fashion-forward consumers have flocked to Amazon’s Fashion and Apparel section in search of the latest trends. A notable best-seller in 2023 has been Gildan Mens Crew T-Shirts. The Gildan brand has resonated with shoppers for its classic design, eco-friendly materials, and affordability, making it a standout choice with over 235.000 reviews. Next to T-shirts are Dickies Men socks with over 189.000 reviews. Hanes Men’s EcoSmart Fleece Sweatshirt was third, Gildan Mens Regular Leg Boxer Briefs fourth, Carhartt Men’s Acrylic Watch Hat fifth and Levi’s Mens 501 Original Fit Jeans on the sixth place. Woman briefs were following the leading sellers with over 50.000 reviews.

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5. Books and Entertainment:

The love for literature and entertainment remains strong on Amazon, with the Books and Entertainment section showcasing top performers like Verity, written by Colleen Hoover. The Colleen Hoovers, Verity has captivated readers with its magnificent and magnifying ability as she will hook you in and keep you reading till the end, earning it a prominent place on the best-sellers list. Next inBooks and Entertainment was The Seven Husbands of Evelyn Hugo, written by Taylor Jenkins Reid, a compelling novel, reader could not put it down as it is very well written. Lessons in Chemistry written by Bonnie Garmus made third place while All the Light We Cannot See, written by Anthony Doerr made fourth place in best selling books and entertainment items on Amazon.

6. Pet Accessories:

Canadians just love their pets. On the sixth place of the most sold items on Amazon in Canada during the year of 2023 were Pet Supplies and Pet Accessories. In pet supplies Amazon Basics Dog and Puppy Pads made number one spot with over 235.000 reviews, followed by Amazon Basics and Earth Rated Dog Poop Bags. In Pet Accessories, number one made Chuckit! Ultra Ball with over 121.000 reviews, Benebone Wishbone Durable Dog Chew Toy made second place, followed by Wobble Wag Giggle Ball and KONG Extreme. Dog harnesses and collars followed chew toys with most sold Pet Accessory items in Canada.

7. Beauty Products:

Beauty products made number seven spot on our list as best selling products on Amazon. From products like mascara, lip sticks to hair products, beauty products on Amazon don’t stop to sell. Maybelline products like Instant Age Rewind Eraser or Volumizing and Lengthening Mascara did great and made number one spot. Oral-B Pro 1000 Electric Toothbrush was selling great during 2023 including Oral-B brush inserts. NYX PROFESSIONAL MAKEUP dir great in Canada during 2023 like one of the top selling products Epic Ink Liner and Makeup Setting Spray which has over 75.000 reviews. Other top selling beauty products are line of products fro L’Oreal, Wet n Wild, and e.l.f.

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8. Sports & Outdoors Products:

Number eight made Sports & Outdoor products with plenty of sales during 2023 in Canada. This should not be a surprise to anyone as Canada is huge, most of the territory is nature, perfect place for sport & outdoor activities. Top sellers in this section was Sweet Sweat Waist Trimmer by Sport Research with over 195.000 reviews and even more sales. Second place went to Amazon Basics High-Density Round Foam Roller for Exercise, third place goes to Gritin Resistance Bands and fourth to TrailBuddy Collapsible Hiking Poles with 400+ sold items in just past month. Items that were selling really good were water bottles and exercise matts.

9. Toys and Games:

Canadians love their kids and kids love their toys and games. Number nine position on best selling products on Amazon in Canada during 2023 were toys and games. Again, no brainer here, parents and family members like to spoil their kids with toys and games, especially during Hollidays. But, also young adults like to play games of all sorts. First spot in toys made Exploding Kittens LLC – A Russian Roulette Card Game, I never heard of this game, not sure why, I don’t usually play games or board games especially or this is a recent invention, but this game flies of the shelves in Canada with over 100.000 reviews. Second in place is SHASHIBO Shape Shifting Box followed by LEGO’s and Pow Patrol Toys. For gamers and young adults, the best seller was Minecraft for Nintendo Switch, followed by Mario Kart™ 8 Deluxe – Nintendo Switch. Keep in mind that other games like Play Station and Xbox games get downloaded directly and are not bought on Amazon.

As we navigate through the digital aisles of Amazon in 2023, it’s evident that consumer preferences continue to shape the e-commerce landscape. The best-selling products across various sections highlight a diverse range of interests and needs, showcasing the platform’s ability to cater to the evolving demands of shoppers. Keep an eye on these trends, as they offer valuable insights into the ever-changing world of online retail.

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