Google Trends and Shopify Top Sellers

Discover Google trends and Shopify top sellers for 2024 here with us. Are you a seller or passionate shopper? Don’t skip this article as it will help you to navigate your future selling and shopping habits. The finest companies cater to their clients’ demands. As a resource that offers complimentary views and analysis on popular search terms, Top Quality Canada will help you in your endeavours.

Understanding Google Trends

Google Trends is a public web facility of Google Inc., based on Google Search, that shows how often a particular search term is entered relative to the total search volume across various regions of the world, and in various languages. It provides insights into search trends, helping users to analyze the popularity of search queries in Google across different regions and time periods.

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Features of Google Trends:

1. Search Volume Index: Google Trends normalizes search data to make comparisons between terms easier. Search results are scaled on a range of 0 to 100, where 100 represents the peak popularity of the term.
2. Geographical Insights: It shows where searches for a particular term are most popular, offering insights into regional interest.
3. Related Queries and Topics: It provides a list of related queries and topics that people are searching for along with the primary term.
4. Trending Searches: Shows what searches are trending at any given moment.
5. Category Filter: Allows filtering search data by specific categories, such as Business, Health, Sports, etc.

Navigating Google Trends

Navigating Google Trends is straightforward. Here’s a step-by-step guide:

1. Access Google Trends:
   • Visit the Google Trends website.
2. Explore the Home Page:
   • The home page displays trending searches and featured insights. This is a good starting point to see what’s currently popular.
3. Search for a Term:
   • Enter a search term or topic in the search bar at the top of the page.
   • Example: “Electric Cars”.
4. Analyze the Results:
   • Interest Over Time: A graph showing the search interest over a specified time period.
   • Interest by Region: A map highlighting the regions where the term is most popular.
   • Related Topics and Queries: Lists showing other popular searches related to your term.
5. Customize Your Analysis:
   • Time Range: Adjust the time range to see data from the past hour, day, week, month, year, or custom range.
   • Geographical Region: Focus on global data or narrow it down to specific countries, states, or cities.
   • Categories: Filter the data by categories to get more relevant results.
   • Search Type: Choose from Web Search, Image Search, News Search, Google Shopping, or YouTube Search.
6. Compare Multiple Terms:
   • Click on the “+ Compare” button to add another search term.
   • This will show comparative interest trends for the terms on the same graph.
7. Export Data:
   • You can download the data in CSV format for further analysis or for inclusion in reports.

Practical Uses of Google Trends

• Market Research: Identify trends in consumer interests and preferences.
• Content Creation: Find trending topics to create relevant content.
• SEO Strategy: Optimize your website by targeting trending search terms.
• Competitive Analysis: Compare the popularity of your brand against competitors.

Example Use Case

Suppose you want to analyze the popularity of “Electric Cars” in Canada over the past year:

1. Enter “Electric Cars” in the search bar.
2. Set the location to “Canada” and the time range to “Past 12 months”.
3. Examine the “Interest Over Time” graph to see seasonal trends.
4. Look at the “Interest by Subregion” to identify which provinces have the highest interest.
5. Review related queries to find more specific interests, like “best electric cars 2024” or “electric car charging stations”.

By leveraging these insights, you can tailor your marketing strategies, create relevant content, and make data-driven decisions.

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Products based on Google Trends: 5 goods to sell online by 2024/25

1. Laser hair removal products

The trend of buying laser hair removal products online is driven by the convenience, variety, and detailed information available to consumers. As technology continues to advance and online shopping becomes increasingly integrated into daily life, this trend is likely to continue growing, reshaping how people approach personal care and grooming.

2. Tinted SPF

The rise in online shopping for beauty and skincare products has been particularly noticeable with tinted SPF products.  The trend of purchasing tinted SPF products online is driven by the convenience, variety, and detailed product information available to consumers. As people learn more about negative effects of san taking salons, tinted SPF products have a higher meaning than in the past.

3. Detangling hair brushes

Customer reviews, beauty blogs, and social media influencers significantly impact purchasing decisions. Positive endorsements and demonstrations of detailed hair brushes by trusted influencers can persuade consumers to buy these products online. Online platforms make it easy to access this feedback and follow trends set by beauty experts.

4. Athleisure

The idea of athleisure is very new and gained popularity in 2016. The term “leisure” and “athletic” refers to consistently dressing for the gym. As technology continues to enhance the online shopping experience and consumers increasingly prioritize comfort and style in their wardrobes, the popularity of purchasing athleisure online is set to continue its upward trajectory, transforming the way people shop for these versatile garments.

5. Supplements

Over a five-year period, a more thorough search for the category “supplements” also reveals a gradual but consistent increase trend. Nevertheless, by taking a deeper look at similar questions, you can learn more about the particular kinds of supplements that people are interested in and are looking for, such as:

• Magnesium
• Calcium
• Vitamins
• Hair Supplements
• Dog Supplements

Shopify and the Recent Shopping Trend in Canada

Shopify is a leading e-commerce platform that enables businesses to set up online stores and sell products directly to consumers. Founded in 2006 in Ottawa, Canada, Shopify has grown into a global powerhouse, supporting over a million businesses in more than 175 countries. Its user-friendly interface, robust features, and scalability have made it a preferred choice for entrepreneurs, small businesses, and large enterprises alike. Shopify has been instrumental in driving the growth of e-commerce in Canada, empowering businesses to thrive in the digital economy. As Canadian consumers continue to embrace online shopping, driven by convenience, technological advancements, and evolving preferences, Shopify’s role in facilitating this trend is set to expand, further shaping the future of commerce in Canada.

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Growth of E-Commerce in Canada

The e-commerce landscape in Canada has experienced significant growth in recent years, driven by several key factors:

1. Pandemic-Driven Shift:
   • The COVID-19 pandemic accelerated the adoption of online shopping as consumers sought to minimize physical store visits. This shift led to a surge in online sales across various categories, from groceries to electronics.
2. Convenience and Accessibility:
   • Online shopping offers unparalleled convenience, allowing consumers to shop from the comfort of their homes, at any time. This convenience is particularly appealing in Canada’s vast and often sparsely populated regions.
3. Technological Advancements:
   • Improved internet infrastructure, the proliferation of smartphones, and advancements in e-commerce technologies have made online shopping more accessible and enjoyable for Canadian consumers.
4. Diverse Product Selection:
   • E-commerce platforms, including Shopify-powered stores, offer a wide range of products, often surpassing the variety available in physical stores. This extensive selection enables consumers to find unique and niche products.

Shopify’s Role in the Canadian Market

Shopify has played a pivotal role in supporting and shaping the Canadian e-commerce market. Here’s how:

1. Empowering Local Businesses:
   • Shopify provides Canadian entrepreneurs and businesses with the tools to establish and grow their online presence. Its platform simplifies the process of setting up an online store, managing inventory, processing payments, and handling shipping.
2. Supporting Small Businesses:
   • Many small businesses in Canada have leveraged Shopify to transition from brick-and-mortar stores to online sales, ensuring business continuity during challenging times. Shopify’s ecosystem of apps and integrations helps businesses optimize their operations and reach a broader audience.
3. Facilitating Innovation:
   • Shopify’s constant innovation, including features like Shopify Payments, Shopify Shipping, and Shopify Capital, helps businesses streamline operations and improve customer experiences. The platform’s scalability also supports the growth of small businesses into larger enterprises.
4. Boosting the Economy:
   • By enabling more businesses to sell online, Shopify contributes to the Canadian economy’s growth. Increased online sales generate revenue, create jobs, and foster entrepreneurship.

Recent Shopping Trends in Canada

Several notable shopping trends have emerged in Canada, reflecting the evolving preferences and behaviors of Canadian consumers:

1. Rise of Mobile Commerce:
   • Mobile commerce has seen significant growth, with more consumers using smartphones and tablets to shop online. Shopify’s mobile-friendly stores and apps cater to this trend, ensuring a seamless shopping experience.
2. Sustainability and Ethical Shopping:
   • Canadian consumers are increasingly prioritizing sustainability and ethical considerations in their purchasing decisions. Shopify stores that focus on eco-friendly products and transparent business practices are gaining popularity.
3. Personalization and Customer Experience:
   • Personalized shopping experiences, driven by data and AI, are becoming more important. Shopify’s integration with various customer relationship management (CRM) tools helps businesses deliver tailored experiences.
4. Social Commerce:
   • Social media platforms are becoming significant sales channels. Shopify’s integrations with platforms like Instagram and Facebook enable businesses to sell directly through social media, capitalizing on this trend.
5. Subscription Services:
   • Subscription-based models for products like beauty boxes, meal kits, and health supplements are gaining traction. Shopify’s subscription tools make it easy for businesses to offer recurring services.

A useful tool for locating popular items for your retail store is Google Trends.Make use of the data as a foundation for your investigation. Use market comparisons and customer feedback to validate your ideas. It’s the most effective method of making sure the goods on your shortlist get sold.